You have heard of the invincibility cloak, but we now have the invincibility scarf, and it is very real.
It is the new paparazzi-proof scarf and it is some serious good news for people who are camera shy or who just don't want to be photographed.
Called the ISHU Scarf, this invisibility scarf was designed by fashion entrepreneur Saif Siddiqui to give the rich and famous a way to fight back against photographers.
The scarf reflects the light of the flash back into the camera, rendering the subject effectively blacked out of the photo. However, it has no effect on non-flash photography.
"The main intention is to make people aware of how important privacy actually is," Siddiqui said. "Everyone has a 'brand' online, and with [the scarf], people are back in control of their privacy."
According to the company, Siddiqui got the inspiration when bike reflectors altered a photo of his friends in 2009. Five years later, the scarf was officially launched.